What is your grand vision for your market? What is your big idea?
Your vision is greater than your goals. Your goals are what you want from your business. Your vision is WHY your business exists. Your vision is what your business can do for others (your customers, prospects, clients).
Creating your vision is a two-part process: HOW and WHY are you in business.
Your vision is your story. The person with the best story wins!
"Companies thrive on the basis of the stories they tell..... Their personal story explains why they do what they do and that, in turn, reveals why their customers and prospects should trust them." - The Maven Matrix Manifesto
So, what is your personal story, and why would other people care?
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